LOVEABILITIES

Brand Development

Deep diving to make your promise powerful, true and loveable.

Creative
Strategy

How we’re going to connect with people.

Campaigns

Concepts, digital, video, initiatives. Ideas worth interrupting someone’s day for, delivered perfectly across every channel.

Vision,
Purpose,
Values

Your north star. Everyone understands where you’re going, what’s important and their place in your world.

 LOVEABILITIES

Brand Development

Deep diving to make your promise powerful, true and loveable.

Creative Strategy

How we’re going to connect with people.

Campaigns

Concepts, digital, video, initiatives. Ideas worth interrupting someone’s day for, delivered perfectly across every channel.

Vision,
Purpose, Values

Your north star. Everyone understands where you’re going, what’s important and their place in your world.

I’m Martin Flavin.
I’ve been a Strategic Creative Director – 
leading creative teams, brand development, client strategies, agency growth – the whole senior agency leader thing. And it’s great, but it’s not for me.

I just love doing the work. Cracking strategies and concepts that deliver for clients. Coming up with an idea that didn’t exist 10 seconds before, I love that feeling when clients love your work. I love the relationships and collaboration, the sense of achievement, the pride – everything. 
It’s the best. I don’t want to own a furniture shop, I want to be a carpenter.

That’s why I set up Loveable. To work directly with clients. No layers of account management or hoops to jump through. Just me and some brilliant people 
I trust doing the work we love.

If you want to know more about my background,
experience etc… check out my LI page.

I only have one value

Even if it’s hard. Especially when it’s hard. I think most of the time we know the right thing to do, but often don’t do it because it’s hard, or we’re scared or it’ll cost us money. I prefer sleeping at night. So I’ll do my best, charge a fair price, take it on the chin if I mess up, call it out if I think we’re doing the wrong thing and do everything I can to make something we’re all proud of.
 Do the right thing by my clients and by myself.

I’m Martin Flavin.
I’ve been a Strategic Creative Director – 
leading creative teams, brand development, client strategies, agency growth – the whole senior agency leader thing. And it’s great, but it’s not for me.

I just love doing the work. Cracking strategies and concepts that deliver for clients. Coming up with an idea that didn’t exist 10 seconds before, I love that feeling when clients love your work. I love the relationships and collaboration, the sense of achievement, the pride – everything. 
It’s the best. I don’t want to own a furniture shop, I want to be a carpenter.

That’s why I set up Loveable. To work directly with clients. No layers of account management or hoops to jump through. Just me and some brilliant people 
I trust doing the work we love.

If you want to know more about
my background, experience etc… check out my LI page.

I only have one value

Even if it’s hard. Especially when it’s hard. I think most of the time we know the right thing to do, but often don’t do it because it’s hard, or we’re scared or it’ll cost us money. I prefer sleeping at night. So I’ll do my best, charge a fair price, take it on the chin if I mess up, call it out if I think we’re doing the wrong thing and do everything I can to make something we’re all proud of.
 Do the right thing by my clients and by myself.

LOVEABLE PARTNERS

Delivering the big stuff

Coming up with a great idea is one thing. But delivering it, perfectly across loads of channels, territories and to different audiences? Without drama or shitstorms or anxiety sweats. That’s the dream. I work with brilliant partners, technology and rock solid QA to make it happen.

James Golding

Design and Digital Director

Zap Creative

Design, art direction, motion graphics – all of the pictures.

Steve Carter

Director

A3M

Print, exhibitions, merch. Can pretty much put anything anywhere.

Rich Webley

Strategy Director

Framework 12

Commercial, marketing, strategy. Asks tricky questions that make sure the work actually works.

LOVEABLE PARTNERS

Delivering the big stuff

Coming up with a great idea is one thing. But delivering it, perfectly across loads of channels, territories and to different audiences? Without drama or shitstorms or anxiety sweats. That’s the dream. I work with brilliant partners, technology and rock solid QA to make it happen.

James Golding

Design and Digital Director

Zap Creative

Design, art direction, motion graphics – all of the pictures.

Steve Carter

Director

A3M

Print, exhibitions, merch. Can pretty much put anything anywhere.

Rich Webley

Strategy Director

Framework 12

Commercial, marketing, strategy. Asks tricky questions that make sure the work actually works.

Who I′ve worked with

One of the wonderful things about being out on your own is that you get to work with so many different types of people and businesses.

Big healthcare multinationals, 
tech start-ups, passionate museums, brilliantly creative agencies. You get the picture.

Who I′ve worked with

One of the brilliant things about being out on your own is that you get to work with so many different types of people and businesses.

Big healthcare multinationals, 
tech start-ups, passionate museums, brilliantly creative agencies. You get the picture.

LOVEABLE CHRISTMAS CARDS

Where’s your portfolio? Yeah, it’s next on the list, promise. But in the meantime, here are my Christmas cards.

2018

2019

2020

2021

2022

2023

2024

LOVEABLE CHRISTMAS CARDS

Where’s your portfolio? Yeah, it’s next on the list, promise. But in the meantime, here are my Christmas cards.

2018

2019

2020

2021

2022

2023

2024

No form. Who likes those things?
Just email me at martin@loveablecreative.co.uk
if you’d like to chat.

No form.
Who likes those things?
Just email me at martin@loveablecreative.co.uk
if you’d like to chat.